First there was Black Friday, then came Cyber Monday but have you heard of Small Business Saturday? Small Business Saturday is a day for everyone – from the business owners who create jobs to the customers who buy locally – to support small businesses that invigorate the economy and keep communities thriving. American Express started the Shop Small movement in an effort to support these local places that make our communities strong. They launched Small Business Saturday on the Saturday after Thanksgiving, hoping to help bring more holiday shopping to small businesses.
In Pleasanton, there are over 3,500 small businesses that employ more than 32,000 people collectively. Supporting these businesses is a critical component of restoring and rebuilding a healthy economy. Let’s support small businesses by shopping small on November 25. Pleasanton Downtown Association is hosting an Open House in historic Downtown Pleasanton with free photos with Santa at Museum on Main located at 603 Main Street from 10am – 1pm. Over 30 downtown merchants will be participating in this all day event by offering special discounts on shopping, dining and services. Balloons, stickers, shopping bags, pet bandanas, pens and more will be given to lucky customers throughout the day as a thank you for supporting local businesses.
“When we support our local businesses by shopping here in Pleasanton, our sales tax dollars stay in the community. For every $100 spent, $46 stays here based on an independent retail study conducted a few years ago,” said Lisa Adamos, City of Pleasanton Economic Development Specialist. Show your support when you shop in Pleasanton on November 25. Take a selfie at your favorite business, tag the business plus #inPleasantonCA, #downtownpleasanton, #pleasanton and share them with #shopsmallpleasanton. Let’s make November 25 the Biggest Day of the Year for small businesses in Pleasanton!