Category Archives: Shop in Pleasanton

Small Business Saturday… #ShopSmall & Support Local Businesses

The City of Pleasanton, Pleasanton Downtown Association, Visit Tri-Valley, Pleasanton Chamber of Commerce and Hacienda, are excited to work together to encourage the Pleasanton community to not only shop in Pleasanton on November 26, Small Business Saturday, but consider shopping “small” to support our local businesses this holiday season and throughout the year.

Numerous organizations have joined the national campaign, founded by American Express in 2010, declaring the Saturday after Thanksgiving every year as Small Business Saturday. Small Business Saturday is a day dedicated to supporting the small businesses that create jobs, boost the economy and preserve neighborhoods around the country during one of the busiest shopping times of the year. In Pleasanton, small businesses having between 1 and 100 employees provide more than 29,000 jobs.

Pleasanton merchants are encouraged to visit shopsmall.com to obtain tools to market their stores. Shoppers are encouraged to visit inPleasanton.com as well as partner organization websites to discover all of Pleasanton’s retail shopping locations, and visit shopsmall.com to find local merchants that have joined the Small Business Saturday campaign by offering special promotions or discounts.

“We look forward to Small Business Saturday. It is traditionally one of our biggest days. It feels like Small Business Saturday is a day on which many of our regular customers express their appreciation and we love hearing that. It’s also a great way to remind people how important small businesses are to our local economy.” – Judy Wheeler, Towne Center Books

Why Shop in Pleasanton?

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It’s good for our Economy, Environment, and Community.

Buying locally . . .
Is more fun with unique, personalized service.  Your merchants get to know our local tastes and select merchandise with the local community in mind. You get personal attention. You feel connected. Pleasanton businesses know our local market and are more responsive to our local market. Customers are merchants’ friends and neighbors.

Keeps dollars in our economy.  Spending locally ensures that our sales taxes are reinvested right here in our community. Of every $100 spent at an independently owned Pleasanton store, $46 stays in the community. That makes our city extraordinary!

Ensures our city stays extraordinary and the place to go.  Our businesses make us special and give us a strong sense of loyalty for our city. The more unique we are as a community, the more we attract visitors, which benefits everyone.

Is more environmentally friendly.  Supporting our local businesses often means you can walk and bike to shop, supporting conveniently located and accessible shops. You get products that are often better-made because our neighbors stand behind them.