In 1995, a renegade cow, paintbrush in mouth, painted the three words “EAT MOR CHIKIN” on a Texas billboard. From that day forward, the burger-eating landscape was forever changed. These fearless cows, acting in enlightened self-interest, realized that when people eat chicken, they don’t eat beef. Today, the cows’ herds have increased and their message reaches millions – through television, radio, online, and on the occasional water tower. Needless to say, we fully endorse and appreciate the monumental efforts made by our most beloved bovine friends.
Pleasanton is located in Northern California, 40 miles southeast of San Francisco in the beautiful Tri-Valley. Home to over 77,000 residents, Pleasanton’s highly educated population and workforce reflects a community of top-ranked schools and a thriving business community of more than 4,000 companies. The city has more than 1,200 acres of surrounding parks, open space and trails with spectacular vistas and abundant recreational opportunities. Historic Downtown Pleasanton offers a mix of unique shops, services and restaurants. Money Magazine lists Pleasanton as one of the “50 Best Cities to Live” in 2014 and ranked #9 Top Earning Towns in the Nation.